Small Starts


“The journey of a thousand miles begins with 1 step” Lao Tzu


In 1953, a 29 years old Swiss engineer Georg H Endress and a 58-year-old German bank manager Ludwig Hauser came together to set up a new company in a private apartment in Lörrach, Germany. Initially they sold the Tektor and Telstor meters made by Fielden Electronics Ltd.

The young engineer clearly saw the opportunities that the new electronic level measurement technology had to offer. Until then, measured values had to be read and gauged by hand. The experienced banker took a careful approach to business and steered the company safely through the turbulent early years. Today, the business has subsidiaries on 6 continents and 12,000 employees.


Fred Lennon started Swagelok in 1947 with a $500 loan and the promise of a colleague’s new product design. From the beginning, Mr. Lennon had big plans for the easy-to-install, leak-tight tube fitting. He had one tube fitting encased as a showpiece, which he display to customers during his sales presentation.

Today it is a $1.8 billion company with approximately 4,800 associates, 20 manufacturing facilities and five primary technical centers around the world.

Vicks VapoRub

VapoRub was originally manufactured by the family-owned company Richardson-Vicks Inc., before it was was sold to Procter and Gamble in 1985

Lunsford Richardson, a pharmacist developed the formula in 1894 when he created a salve for his children, after traveling to France. He started business with a drugstore that he bought and concocted his own 21 remedies. The business morphed a number of times before it became Richardson-Vicks Inc.



John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West Country in 1794.

In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his father’s drapery and silk business in the then fashionable part of Birmingham.


Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new sideline – cocoa and drinking chocolate, which he prepared using a mortar and pestle.

The products were sold in blocks: customers scraped a little off into a cup or saucepan and added hot milk or water.


In 1831, John Cadbury rented a small factory in Crooked Lane not far from his shop. He became a manufacturer of drinking chocolate and cocoa, laying the foundation for the Cadbury chocolate business.


These early cocoa and drinking chocolates were balanced with potato starch and sago flour to counter the high cocoa butter content, while other ingredients were added to give healthy properties. By 1842, John Cadbury was selling sixteen lines of drinking chocolate and cocoa in cake and powder forms.



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